BenCham, in cooperation with the French Chamber and EU SME Centre, is delighted to invite you to our next seminar on Intellectual Property. The session will focus on the management of the brands, design and packaging protection based on the experience of COFCO ( China National Cereals, Oil and Foodstuffs corporation ).

Food and beverage companies provide products to the general public. Besides the efforts on the improvement and guaranty of product quality, they make important investment to promote their brand and to create attractive packaging or decorations of their products. The goodwill and the creations are important assets in the market competition. At the same time, the task of brand protection is heavy as it is easy to counterfeit food and beverage products or to imitate their decoration or packaging. Our speakers will share experience about intellectual property protection on the basis of COFCO practice.

** A selection of French Canapes and soft drinks will be provided after the conference.


  • Zhiyun Bai (Senior IP Manager  at  COFCO)

    Zhiyun Bai

    Senior IP Manager at COFCO

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  • Shujie Feng (Senior IP counsellor  at  LLR)

    Shujie Feng

    Senior IP counsellor at LLR

  • Gunther Marten (Minister Counsellor IP Attache  at  EU Delegation to China)

    Gunther Marten

    Minister Counsellor IP Attache at EU Delegation to China

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  • Ping Qiao (Partner Lawyer  at  Global Law Office)

    Ping Qiao

    Partner Lawyer at Global Law Office

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RMB 100
RMB 150