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2018 is at our doorstep and it’s going to be a promising year for Sino-Benelux developments in the fields of trade, tourism and cultural exchanges: The Belt & Road Initiative is gaining momentum, while simultaneously 2018 will be the official EU-China Tourism year.

BenCham hereby would like to announce that the first edition of “The Benelux Festival” will take place on 5 May 2018, at Yew Cheung International School (YCIS) in Beijing. The event aims at promoting Benelux Culture, Tourism, Cuisine, Products, and other fields subject to Sino-Benelux cooperation and exchange.
In order to shape this into an event, we offer the following types of ‘Sino-Benelux’ enterprises the chance to promote their brands, products or services for a mixed audience (Chinese and Expats):
  • F&B suppliers that are willing to promote delicious treats from Belgium, The Netherlands and Luxembourg.
  • Brands that are willing to promote non-food products from or related to the Benelux region.
  • Entities promoting (one of) the Benelux regions as a travel destination, investment location or aslocation for an academic study.

Details on how to participate can be found on the 'Document' tab on top. We would be happy to discuss about participation in a follow-up call or personal meeting.


Yew Chung International School of Beijing
Beijing, China

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