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Registration
Word of Welcome

• Welcome by Petra Van Bouwelen, International Business Development Manager, Voka Mechelen-Kempen
• Introduction by Bart Horsten, CEO Horsten International

Training part 1
Rafael JimenezFelim Meade
  • Rafael Jimenez (Business Development Expert at EU SME Centre)

    Rafael Jimenez

    Business Development Expert at EU SME Centre

    With more than six years’ hands-on experience in managing businesses in China, Rafael offers advice for European SMEs in developing practical market entry strategies in the country. Following a career at a senior level within the F&B and ICT industry, he arrived in China in 2009 as Director of a Spanish F&B company involved in the restaurant and trade business. He helped the company set up a Wholly Foreign Owned Enterprise (WFOE) in China, ran operations for three years and led a team of more than 100 employees. More recently he was Shanghai Office Director at a Management Consultancy Firm.

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  • Felim Meade (Co-founder of Emerald Green Consulting)

    Felim Meade

    Co-founder of Emerald Green Consulting

    For the last 4 years, Felim’s entire focus has been on establishing an export business from Ireland to China. The retail export business (Emerald Green Baby) has allowed him to forge not only a strong working knowledge of the Chinese market but grow an extensive network of Chinese contact. While based in Dublin, Ireland Felim’s whole focus is the domestic Chinese market and our local Chinese logistic oppression is based in Shanghai.
    After 4 years Felim was building up his Cross-Border E-Commerce retail presence in China, he is now in a unique position to bring practical experience to other European companies who wish to access China.
    Felim also still owns and runs 12 food operations in Dublin employing over 100 people and has 10 years work experience with Coca-Cola, Guinness and Irelands largest retailer Dunnes stores. The core of his success in China is bringing his retail experience managing projects with Chinese partners. While he lives in Dublin, Felim travels every 8 weeks to China as well as extensively in Europe assisting companies to access the Chinese market.

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Coffee Break and Info Stands
Training part 2
Felim MeadeRafael Jimenez
  • Felim Meade (Co-founder of Emerald Green Consulting)

    Felim Meade

    Co-founder of Emerald Green Consulting

    For the last 4 years, Felim’s entire focus has been on establishing an export business from Ireland to China. The retail export business (Emerald Green Baby) has allowed him to forge not only a strong working knowledge of the Chinese market but grow an extensive network of Chinese contact. While based in Dublin, Ireland Felim’s whole focus is the domestic Chinese market and our local Chinese logistic oppression is based in Shanghai.
    After 4 years Felim was building up his Cross-Border E-Commerce retail presence in China, he is now in a unique position to bring practical experience to other European companies who wish to access China.
    Felim also still owns and runs 12 food operations in Dublin employing over 100 people and has 10 years work experience with Coca-Cola, Guinness and Irelands largest retailer Dunnes stores. The core of his success in China is bringing his retail experience managing projects with Chinese partners. While he lives in Dublin, Felim travels every 8 weeks to China as well as extensively in Europe assisting companies to access the Chinese market.

    More information about speaker
  • Rafael Jimenez (Business Development Expert at EU SME Centre)

    Rafael Jimenez

    Business Development Expert at EU SME Centre

    With more than six years’ hands-on experience in managing businesses in China, Rafael offers advice for European SMEs in developing practical market entry strategies in the country. Following a career at a senior level within the F&B and ICT industry, he arrived in China in 2009 as Director of a Spanish F&B company involved in the restaurant and trade business. He helped the company set up a Wholly Foreign Owned Enterprise (WFOE) in China, ran operations for three years and led a team of more than 100 employees. More recently he was Shanghai Office Director at a Management Consultancy Firm.

    More information about speaker