Originally from Vienna, Austria, Barbara Seidelmann has been working in China since 2005. Holding degrees in International Business Administration, Management and Interior Design, Barbara’s background includes experience in various marketing, strategy and luxury retail management functions. She previously served as a country manager for Frey Wille, an Austrian luxury jewelry brand, from 2008, before founding 5 Star Plus Retail Design & Consulting in 2012. At 5 Star Plus, she advises brands on the specifics of the Chinese retail market, design of store concepts, as well as, marketing and brand strategies. 5 Star Plus has completed project concepts for companies such as Swatch, UGG, Swarovski, Volkswagen or Ivanka Trump Jewelry Collection, mainly located in China, Europe and the US. The list of clients further comprises many well-known food and beverage, consumer goods and automotive companies, in addition to chambers of commerce and embassies.
5 Star Plus has an international design and consulting team and works from Beijing, Shanghai, Singapore, New York, and Vienna.