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Chris Cheung (Director, EU SME Centre)

Chris Cheung

Director, EU SME Centre

Chris has been identifying market opportunities and providing market access advice to companies entering the Chinese market for the past ten years. As EU SME Centre Director, Chris leads an international team of experts in providing practical, up-to-date business advice in a wide range of industries including ICT, renewable energy and food and beverages. He holds a Master’s degree in Chinese and Business from the University of Leeds.