After Helsinki, Frankfurt, Sofia, Budapest, Zagreb, Athens, Stockholm the experts of the EU SME Centre of Beijing also land in Mechelen to inform companies about how to reach Chinese consumers via a Cross-Border E-Commerce Shop in WeChat. They will not only explain the procedures, supply chains, but also share first-hand experience and a number of case studies!

BenCham, together with the EU SME Centre, Voka – Chamber of Commerce & Industry Mechelen-Kempen, the Belgian-Chinese Chamber, and Horsten International is delighted to invite you to a half-day seminar in Mechelen on June 25.

Finding a competent importer or distributor, setting up a subsidiary in China, listing the products in well-known Chinese e-commerce platforms is difficult and expensive.

With this training you will know how to set up your own cross-border shop in WeChat, its cost, the return on investment, and how to operate such cross-border shop by which you reach your consumers directly!

Price: 65 EUR (VAT excl) for members and non-members of Voka.

To register for this event, contact Petra Van Bouwelen via or +32 476 909 909.


Voka – Kamer van Koophandel Mechelen-Kempen
Onze-Lieve-Vrouwestraat 85
Mechelen, 比利时



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  • Bencham Beijing
  • Horsten International
  • Belgian-Chinese Chamber of Commerce
  • EU SME Centre
  • Kamer van Koophandel Mechelen-Kempen